Overview

In January 2021, I was hired as an unpaid graphic design coop at Club Feast. At the time, Club Feast was an early-stage food delivery startup with a subscription-based model. I quickly absorbed the majority of all UX/UI-related work. During the first few months, I redesigned their online user dashboard and designed their first customer-facing food delivery app. In April 2021, I was promoted to the Head of UX/UI Design.

Since I departed from Club Feast, the company has pivoted its model to a Corporate Catering Service.

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Projects

User App Online Dashboard Driver App Admin Dashboard

User App

This project focused on transforming the Club Feast web delivery dashboard into an easy-to-use mobile app for users. Some of the challenges involved in this project included creating a concise and enticing sign-up process and scheduling an order based on business model limitations.

The sign-up process problem: The original sign-up flow was more traditional and offered customers access to their accounts after subscribing to the model. The only information a customer had access to before subscribing was the number of participating restaurants in that region. For a subscription-based model, this may be daunting for first-time users. Some users may be weary about making a long-term commitment to something they've never used before.

The sign-up process solution: My solution was to offer the customer full access to their personal dashboard (based on their location) before committing to a subscription. Potential users would be able to "skip" the sign-up process and jump directly into the app after providing their location. They would then be given a short walkthrough and the ability to explore what was available to them. Before placing an order, they would be promoted to create an account and purchase credits on a monthly subscription model.

Online Dasboard

The online dashboard allowed customers to browse through food delivery options and schedule meals to be delivered in advance, multiple times per week by using pre-purchased credits. The main focus of this project was to consistently improve and enhance the user experience.

One of the challenges involved designing an intuitive delivery calendar for scheduling food deliveries during the week while communicating scheduling restrictions.

Operations Dashboard

I also worked on some designs for behind-the-curtains operations. To better facilitate administrative operations, we aimed to develop an administrative backend where managing daily tasks, like coordinating driver shift confirmations, assigning routes to drivers, and managing payroll and staff could be easily accessed.
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From a development standpoint, this would simply be an administrative-friendly database interface. The challenge behind this design was organizing and consolidating as much information as possible into one screen.

The key to my approach was focusing on the prioritization of information. This was handled through consistent communication with administrators.

Driver App

During my time at Club Feast, I also helped to flush out some re-designs for the driver app. The driver app was a delivery schedule optimizer for drivers. Drivers would be able to schedule shifts, confirm shifts, set scheduling preferences, manage payroll, and access driving routes while on shift.

One challenge of creating these designs was to consider how this app would scale as the company continued to grow, and as drivers had access to more cities.

‍Several flows and iterations were made with the driver-operations team. A medium-high fidelity design of the app was created before I parted with the company.